ITZIAR Swimwear is a brand that was born out of a passion for the sea, bikinis, and the desire to create the perfect swimwear. Our founder, Ignacia Itziar De Urruticoechea, was born and raised in Iquique, Chile; where her love for the ocean and bikinis came naturally. In 2013, she started designing bikinis for her closest circle in a small workshop in Santiago, Chile. As her designs began to expand throughout the country, ITZIAR Swimwear was born.

Our brand is named after ITZIAR, which means “the one who loves the sea” or “steep height that looks towards the sea.” It represents a love for color and creativity, and each bikini is designed to have its own unique personality.

Today, we are proud to say that each piece of our brand is handmade fair-trade by Peruvian women with high-end and choosing the more environmentally friendly materials we can find. We are committed to using sustainable fabrics to minimize our impact on the environment while delivering exceptional quality, comfort and creating unique pieces.

At ITZIAR Swimwear, we believe that the love of the sea and bikinis is a way of life that goes beyond what the seasons of the year impose on us. Our brand represents free-spirited and adventurous women who are in constant search of our favorite season of the year. Our designs are inspired by our love of travel and adventure, and we want women to feel like queens when they wear our pieces. Our bikinis are designed to make women feel confident, beautiful, and comfortable in their skin, no matter what season it is.

Our brand has been a success in Chile, and we are thrilled to finally be able to expand our brand worldwide since 2023! Being in the US has allowed us to reach more customers who share our passion for high-end swimwear. We are excited to bring our unique designs and commitment to sustainability to customers across the US.

Our mission is to empower women to feel confident, beautiful, and comfortable in their skin. We are committed to providing high-quality products that are both stylish and making all the effort to become a sustainable brand, all while delivering exceptional customer service. We believe that building trust with our customers is essential, which is why we showcase our expertise, unique approach, and track record of success.

Our customers can trust that every ITZIAR Swimwear piece is carefully crafted with attention to detail and designed to fit and flatter a woman’s body.

Our brand’s personality is infused into every aspect of our business. We want our customers to feel a personal connection with us and to know that they are not just buying a bikini; they are joining the ITZIAR Swimwear famiily.

We invite you to explore our collection of swimwear and beachwear and experience the ITZIAR Swimwear lifestyle. Follow us on Instagram at @ItziarSwimwear and share your adventure with us. We can’t wait to see you wearing our pieces and hearing about your new journey.

Encouraging customers to follow us on Instagram and share their adventure with us.

Thank you for choosing ITZIAR Swimwear, where every bikini is designed to make you feel great.