Our Story

Welcome to ITZIAR, a brand that was born out of a passion for warm air sea, and the desire to create the perfect swimwear. Our founder, Ignacia Itziar De Urruticoechea, was born and raised in Iquique, Chile, where her love for the ocean and bikinis came naturally. In 2013, she started designing bikinis for her closest circle in a small workshop in Santiago, Chile. As her designs began to expand throughout the country, ITZIAR  was born.

Our brand is named after ITZIAR, which means "the one who loves the sea" or "steep height that looks towards the sea." It represents a love for color and creativity, and each bikini is designed to have its own unique personality.


Today, we are proud to say that each piece of our brand is handmade by Peruvian women and using eco-friendly  materials that are good (and feel good!) on your skin. We are committed  to minimize our impact on the environment while delivering exceptional quality, comfort and creating unique pieces.

At ITZIAR Swimwear we believe that the love of the sea and bikinis is a way of life that goes beyond what the seasons of the year impose on us. ITZIAR represents free-spirited and adventurous women who are in constant search of our favorite season of the year. Our designs are inspired by our love of travel and adventure, and we want women to feel at their best while using our pieces. 


We believe that building trust with our customers is essential, which is why we showcase our expertise, unique approach, and track record of success.

Our brand's personality is infused into every aspect of our business. We want our customers to feel a personal connection with us and to know that they are not just buying a bikini; they are joining the ITZIAR family.

We invite you to explore our collection of swimwear and beachwear and experience the ITZIAR lifestyle. Follow us on Instagram at @ItziarSwimwear and share your adventure with us. We can't wait to see you wearing our pieces and hearing about your new journey. Thank you for choosing us!